We all have different ideas of what makes a tourist destination unique and unforgettable. Oftentimes, people travel to see places that they’ve never seen before while some want to experience a way of life outside of their own.
The place and its culture, the sights and experiences, two of the most typical reasons why we pack our bags and take that once-in-a-lifetime trip but do you know that there’s a more interesting way to explore and travel the world?
Public art, unlike its ancient and popular counterparts has captured the interest of millions of audience through its unique way to interact and converse with the viewing public. Unlike the typical art destinations housed in museums, it can provide an experience that transcends culture and breaks down language barriers so that anyone from any part of the globe can take part and understand their glorious message.
This ability to see through differences have made public art an asset in the tourism industry especially in the modern, globalized world. In fact, aside from its cultural and majestic experience that it offers to anyone willing to observe, public art has contributed to a phenomenal tourism and economic boom in cities and countries everywhere. For instance, “The Gates” in New York City has delivered of $254 million to the home of the Central Park after attracting over 4 million visitors. Another example is Oakland’s “The Bay Lights” installation that have brought a $97 million impact on the local economy through in 2015.