REPOST: This new virtual reality tool could transform how we design cars

The car manufacturing industry is undergoing a major overhaul. With evolving market demands and the advent of new design technologies, carmakers are now capable of creating unique concept vehicles quite more easily. Symourpowell has developed an amazing software wherein people can freely conceptualize their designs within a short amount of time. Here’s an article from CNN to know more about this groundbreaking technology:

Google opened a new world of VR possibilities when it introduced the 3D painting app Tilt Brush in 2016. Targeting the worlds of art and design (Google recently launched its own artist in residence program), the software has shown what can happen when creativity is let loose in a virtual environment.

Now, London-based design studio Seymourpowell is hoping to do the same in the automobile sector with a new 3D sketching tool. Wearing an HTC Vive headset, users are able to draw, manipulate and augment car models in virtual reality.

The software is designed to speed up the design process, with adjustments quicker to make than if modeled in Photoshop or in traditional 3D-imaging programs.

Streamlining the process

Seymourpowell’s lead automotive designer, Richard Seale, hopes the tool will bridge the longstanding divide between designers (who are paid to shoot for the stars) and engineers (who are meant to keep them grounded).

“As an engineer, it’s very frustrating to (produce) cars with designers, because designers and engineers are typically at loggerheads,” he said at the firm’s south London studio. “It’s the same for designers, (who say) ‘I want to do this — why can’t I?'”

The typical design process begins with a meeting — or three — followed by concept sketches. Once a design is approved, a clay model is created. After that, a costlier model is used to further refine the design.

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